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Footfall Traffic Light: It will be possible to check the real-time customer flow in Akropolis centers online
As long as it is still not allowed to open all shops to visitors, Akropolis shopping centers continue to implement additional security measures. One of them is the so-called Footfall Traffic Light. From now on, even before going to Vilnius, Klaipėda and Šiauliai Akropolis, it is possible to check how many visitors are in the shopping centers in real-time.
In accordance with the applicable procedures, shopping centers regulate the maximum number of visitors according to the area of the shopping center. For this purpose, Akropolis uses modern technologies, including the customer flow calculation systems of the world market leader Sensormatic ShopperTrak.
According to Dominykas Mertinas, Head of the Communication Department of Akropolis Group, which manages the shopping centers, a special visitor counting system allows monitoring of changes in the customer flow of visitors and helps to ensure safer shopping in the shopping center.
“Special 3D-type sensors above each entrance door recognise incoming and outgoing people and send information about the real-time traffic volume and the number of customers in the building to centralized data servers. The system is programmed in such a way that it would warn security and shopping center managers even before the maximum allowed level has been reached, and, if necessary, would allow to prepare for a temporary restriction of visitor flows”, says D. Mertinas.
The visitor counting system will also serve those planning to come to shopping centers in Vilnius, Klaipėda and Šiauliai: by visiting the website www.akropolis.lt customers will be able to find out real-time number of customers in each of the shopping centers.
This will be facilitated by a specially programmed Footfall Traffic Light: greenlight will indicate that the real-time number of people in the shopping center is moderate and not close to the internally defined maximum number. Yellow light will indicate that the number of shoppers is close to the maximum number. Meanwhile, a glowing “red light” will mean that access to the mall is currently temporarily restricted and shoppers may have to wait.
“Now each of our customers will have the opportunity to receive real-time client footfall information before they arrive at the shopping center. We have now set internal limits for the maximum number of shoppers that can be in a building at one time, which are even stricter than required by current restrictions. Ensuring a safe shopping experience at Akropolis is our top priority, and the Footfall Traffic Light is one of the tools to help shoppers plan their shopping. The Traffic Light data will be updated every minute on the internet, and the system is programmed to inform about growing traffic well before real action is needed. “This tool will be more useful when all the shops in the shopping centers are allowed to be reopened, but even now you can check it before going to Akropolis”, says D. Mertinas.
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